The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Stella Artois
Client
Title
Category
Award
Points
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Creative Use of Data
Points: 45.00
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois
Category: Billboards & Transit / Series
Points: 45.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois
Category: Newspaper / Series
Points: 9.00
Pub Renaissance
Agency: draftLine / AB InBev / London
Client: Stella Artois
Category: Out of Home
Points: 3.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Immersive
Points: 3.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Magazine / Series
Points: 3.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Stella Artois
Title:
Missing Chalices
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Stella Artois
Title:
Missing Chalices
Category:
Newspaper / Series
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Stella Artois
Title:
Pub Renaissance
Category:
Out of Home
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Immersive
Award:
2024 Creative Use of Data Merit Award
Points:
3.00